 | Scott Donaton, 2005. Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to SurviveWeitere Infos / Bestellen bei Amazon | 
| L. J. Shrum, 2003. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology)Weitere Infos / Bestellen bei Amazon | 
| Mary-Lou Galician, 2004. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics (Hardcover) Weitere Infos / Bestellen bei Amazon | 
| Kerrry Segrave, 2004. Product Placement in Hollywood Films: A HistoryWeitere Infos / Bestellen bei Amazon | 
| Jean-Marc Lehu, 2007 Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Weitere Infos / Bestellen bei Amazon | 
| Marc Vinet, 2005 Entertainment Industry: The Business of Music, Books, Movies, TV, Radio, Internet, Video Games, Theater, Fashion, Sports, Art, Merchandising, Copyright, Trademarks & ContractsWeitere Infos / Bestellen bei Amazon |
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